Can a piece of art make us care more about the plastic problem?
Say hello to “Drowning Liberty,” which debuted in Manhattan last week and is scheduled to tour the country this fall. The message isn’t subtle: the Statue of Liberty is engulfed in a sea of plastic bottles, while the sign warns, “By 2050 there will be more plastic than fish in the world’s oceans.”
And the patron of the arts who put it there, SodaStream, isn’t without its own agenda. The company makes machines for your kitchen that inject bubbles and flavors into tap water so you don’t have to lug soda bottles from the supermarket and then throw them away. It’s better for the planet, but it’s also great for SodaStream.
“We have no choice,” declared SodaStream CEO Daniel Birnbaum. “We have to go reusable. Together, we will liberate America from plastic straws, bags, cups and of course single-use plastic bottles, to significantly reduce the global plastic pollution epidemic.”
The company is partnering with the Oceanic Society, a nonprofit group that crusades for ocean conservation and tries to protect sea life from mankind’s excesses.
“We are excited to be working with them to engage more people and provide practical solutions to reduce ocean plastic pollution, one of the greatest environmental issues of our time,” said Roderic Mast, CEO of the Oceanic Society, which is receiving a percentage of SodaStream’s online sales in September.
Ulterior motives or not, they’s right, of course. At Echo Environmental, we also believe that good business and helping the environment can and should go together. And when “Drowning Liberty” finishes its tour, we’ll be happy to help recycle it.