Not all viral trends are as silly, cringe inducing, or downright dangerous as we generally hear about. Kiki, Tide Pods, Kylie lips, they range from funny to literally poisonous, but every now and then a gem will pop up, like the ice bucket challenge promoting awareness of amyotrophic lateral sclerosis, and we can all get on board and feel generally pretty good about it. All things considered, even if I’m not a fan of the viral trend, I still tend to think highly of most of these, simply because they harbor a sense of community.
Last year there was some buzz about the Swedish fitness trend “plogging“. The term comes from the Swedish “plocka upp”, meaning pick up. Essentially, to participate in plogging, you run with a trash bag in hand and clean up the streets as you go. I wouldn’t go as far as to say the trend went insanely viral, but you definitely heard it mentioned if you’re into running, or cleaning up the environment. After all, what’s not to like about getting your cardio in while picking up around the neighborhood? It’ll make tomorrow’s run a little prettier, and all that reaching to grab trash off the ground makes for a killer ab workout.
This year, there is another environmentally centered trend taking over the space; #trashtag. For the past could of days, #trashtag has been on every popular social media site and blog around. Kicked off originally in 2015 by UCO, a company that specializes in outdoor gear, the initial goal was 10,000 pieces of trash in a years time, but the tag has found a resurgence recently in a big way. Scroll through Reddit, Instagram, Facebook and you will see some truly inspiring before and after pictures. The trend is helpful and incredibly simple. Pick up some trash, snap a picture, upload and go. So simple, it’s a wonder more people weren’t doing it without the tag, but sometimes you just need a little push in the right direction. Regardless, it’s happening now, and the aftermath is looking good. This is definitely something Echo can get on board with.