Consumers and Their Data

By 0
Consumers and Their Data

Consumers are becoming increasingly concerned about data security on devices they are selling or recycling, according to a new study. Researchers from the universities of Guelph and Waterloo in Ontario this month presented “Concerned but Ineffective: User Perceptions, Methods and Challenges when Sanitizing Old Devices for Disposal.”

The researchers conducted a study that found a variety of consumer behaviors related to the selling or disposing of their devices. Out of 131 respondents, only 11 people said that they did not try to remove any personal data from their device before disposing it.

Consumers are concerned with keeping their data out of the hands of untrusted individuals and business competitors. When it comes to company data, the improper disposal of data can result in negative consumer trust.

High-profile data breaches are negatively impacting consumer trust in major brands, according to a new FireEye report. 76 percent of respondents would likely take their business elsewhere due to negligent data handling practices. Additionally, 75 percent of consumers stated they were likely to stop purchasing from a company if a data breach was found to be linked to the board failing to prioritize cyber security.

With a heavier reliance on computers, there are a number of potential threats to the data you’re storing. Data can get lost due to system failure, corrupted by a computer virus, deleted or altered by a hacker. A simple user error can result in an overwritten or deleted file. Plus, lost devices such as a tablet or smartphone can see your data fall into the wrong hands.

Consumers make security part of the purchasing decision, so it needs to be addressed regardless of whether you have suffered a breach or not.

When you want products destroyed, we destroy them. Period. At Echo Environmental, you don’t have to worry about your data being leaked or hardware making it back onto a secondary market place. We guarantee your assets will be destroyed and provide a complete chain of custody and a Certificate of Destruction, which specifies the disposition of each device we handle. Echo Environmental offers several hard drive destruction options, all meeting industry and government requirements, including witness or video destruction.